Small Business Marketing News Update - 121 Financial Credit Union Markets To Kids During National Credit Union Youth Week

With National Credit Union Youth Week beginning April 22, Jacksonville's 121 Financial Credit Union is conducting a series of marketing activities to encourage young people to be more aware of their finances and to start saving at an early age… and hopefully turn to a credit union such as 121 Financial to do their banking.

During Youth Week, each 121 Financial branch is holding a drawing for a free child’s bicycle. While there is no requirement to qualify for the drawing, credit union officials are hoping to have an opportunity to talk with those kids and their parents who come in about finances and savings for the future.

From time to time, the credit union conducts financial seminars for kids and helps them establish goals, create savings strategies and assist with a savings account. The seminars are conducted by Gail Lewis, 121 Financial’s Director of Consumer Lending. She appeared this week on WJXT-TV The Morning Show’s 4 Your Money segment with one of her seminar students. 121 Financial also publishes and provides an exclusive Youth Financial Workbook (see cover below) for any child wanting a copy. They can be requested online or at each branch.

“In today’s economy, it’s never too early to learn about taking care of your finances and how you should be saving for the future,” reported William Braddock, CEO of 121 Financial Credit Union. “We’re always ready to welcome any customer into our membership, regardless of their age!”  


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