In an effort to position itself as “the local financial experts,” 121 Financial Credit Union has partnered with WJXT-TV (Channel 4) to bring financial news tips to viewers in a segment called “4 Your Money” that airs during the station’s “The Morning Show.”
The news segments feature interviews with various financial experts from 121 Financial Credit Union. Past segments have covered wide-interest topics such as mortgage sources for people underwater; financial education for children; identity theft; debt settlement; tips on using debit cards; and various ways to finance your education.
In each segment a121 Financial expert will offer a brief overview of a topic and then the audience is given contact information on the TV screen as to where they can obtain additional information about that topic. It has become an easy avenue for people to get financial information important to them, and gives young singles and families access to financial data that they otherwise may not have. To date, 121 Financial has reported a great response coming in after the interviews.
In order for people to see the segments again or to catch segments they may have missed, WJXT has posted the interviews on their website at www.News4Jax.com/money.
According to the July issue of SmartMoney magazine, credit union membership hit a record high 92 million last year. And while the popularity of credit unions is growing in North Florida, there are still a large number of people in Jacksonville who don’t know about the advantages of using a credit union over other financial institutions.
A recent news segment featured an interview with David Marovich, 121 Financial’s Business Account Officer. He detailed the benefits available to small businesses that signed on with 121 Financial that included better opportunities for obtaining business loans, fewer or maybe even no feesand interest on business checking. In this tough economic environment, it’s tragic that many businesses don’t even know they can have a business account at a credit union, which in some cases could mean the life or death of a company.
121 Financial started the news segments with WJXT in March and has found this approach to be a great outreach to the community that they didn’t have previously. A key to success in social marketing has been based on providing valuable information online to encourage interaction with customers and prospects. With the Channel 4 news segments, 121 Financial is accomplishing that same goal, except with a traditional medium – television.
Catch the next “4 Your Money” segment by tuning into WJXT’s The Morning Show” at approximately 8:20 every other Saturday.
The photo shows the WJXT set with Davis Johnston, Senior Vice President of Operations for 121 Financial Credit Union, being greeted by The Morning Show host Jason Law.