Small Business Marketing News Update - 121 Financial Credit Union Reaches Out To Sports Fans By Launching Sharks VISA card

As a major sponsor of the Jacksonville Sharks of the Arena Football League, 121 Financial Credit Union has launched the official “Sharks” VISA credit card.

Since the credit union is a team sponsor, it was a logical marketing move for 121 Financial to offer a visible credit card tie-in, a popular financial tool, with support for a popular and successful sports franchise in Jacksonville.

The Sharks card, which is a standard VISA credit card, should be very attractive to the public since it has an introductory rate of 0%for six months for those who qualify.

Applications for the card, which features the Sharks logo and team colors, is being offered at each of the Shark’s home games, at all of the 121 branches and online. People receive a free Sharks/121 T-shirt just for applying for the card.

Cindy Breslin, vice president of marketing for 121 Financial said she wanted to show support for the home team. So as a credit union she thought a natural way to promote the franchise would be through an exclusive Sharks’ credit card. “Hopefully fans will get their card and use it throughout the community,” Breslin said. “That way when they pull out the card with the Sharks’ logo, other people will see it and think about supporting arena football in Jacksonville.”

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