- the selection of a superintendent who was hired even though he left his previous school district in a mess, then firing him in a messy settlement, and then having our system left in shambles;
- the hiring of an unproven interim superintendent who 1) spent additional money on questionable public relations; 2) held back knowledge of a $100 million emergency fund, while the board had to cuts jobs, school transportation and magnet schools and parents had to conduct fundraisers to save high school sports; and 3) presided over the last two issues listed here;
- the failure of four local schools, and after searching for an outside source to run the schools for them, the state board decided let Duval try to run the schools again for another year;
- the school system by flagged by the state for misapplying $2.7 million of federal grant money in Title 1 to pay teachers’ salaries.
Home > Archives for April 2012
Small Business Marketing News Update - Jacksonville's Weakest Marketing Argument For Recruiting New Business Is Education
The Golden Arches, a partly bitten apple, the dynamic ribbon design, the Nike swoosh. All of these brands have achieved worldwide distinction and easy recognition with the help of amazingly simple yet memorable brand logos. Proper brand marketing gives a brand distinction, one that makes it easily recognizable to potential sales leads once its logo, catchphrase, jingle or even token colors are presented. Every company aims to have their brand recognized, to the point where they no longer have to spend so much on lead generation marketing because the sales leads themselves come to them.
|Generating Quality Sales Leads|
Due to the popularity of globally recognized brands, it can be difficult for local brands to find quality sales leads no matter what lead generation techniques their company employs.
The Malaysian government is eager to help local brands earn recognition amidst hundreds of internationally popular brands and help local business industries. Through the Putra Brand Awards, local brands are exposed to about 6,000 consumers nationwide. Participating brands avail of free marketing, and aside from nationwide recognition, they are also able to generate sales leads.
One might argue that achieving brand recognition can be relatively easy these days with the help of various social media. Once a new brand has achieved virality status, the sales leads come flooding in and further lead generation marketing seems irrelevant. However, this type of popularity is often short-lived; once the hype has died down, the gush of sales leads becomes a trickle.
The challenge then is not only how well a brand marketing campaign can attract new and qualified sales leads, but also how reliable that branding is to sustain the company and continue to generate sales leads.
Why do you think Singapore so popular with entrepreneurs? It is possible that lead generation services have created a lot of business opportunities in the country. How good the image that Singapore projects to the international market depends on the B2B leads that you get. Remember, qualified leads can act as a mirror, providing interesting market details for a company like yours can use to analyze your markets. Of course, this means that you will need a medium that can ensure that only the best business information is made available. And this is where telemarketing services comes in. You will be amazed at the level of effectiveness that telemarketers can bring to a business. As a marketing tool, you will be amazed at what professional telemarketing services can provide you.
This may very well be the answer that you will need. Telemarketing services can be a great way to put your business on the way to success.
Small Business Marketing News Update - Jacksonville Manufacturers Create Unique Networking Opportunities For Its Members
Small Business Marketing News Update - 121 Financial Credit Union Markets To Kids During National Credit Union Youth Week
David Mills wrote an interesting article in the business section of BBC News. According to him, “…businesses will experience significant change in their industry sectors in the future, due to the impacts of technology.” And this can apply to small and medium sized companies as well. Traditionally, small companies are unable to compete with bigger competitors because of the limits in infrastructure, tools, as well as technology needed to do business. In the past, these can carry a very hefty price tag. But that has changed over the recent years.
With the advent of cloud computing technology and infrastructure, a new range of products and services have become available for many small and medium sized firms – and at a lower price. This allows greater support for businesses that, in the past, would have had a lot of logistical problems in their operations. Thanks to cloud computing technologies, companies are now enjoying greater data processing power, higher bandwidth, as well as data storage. Not only that, but the advent of social media marketing, video communication, and other business tools are becoming more common. It is good to note here, as Mills had, that these have been around for several years already, only catching the eye of entrepreneurs recently.
But what do these developments have to do in IT lead generation services? Heaps, simply put.
To start with, this implies the evolution of IT leads. What techniques we may have found canon over the years may no longer work in today’s business. While telemarketing would still remain as the top medium for IT leads, it must also be augmented by other business tools like social media and video presentations to maximize lead generation results. These very important business tools are now more available for a lot of small and medium sized firms.
That is not all. Even the way work is organized has also changed. Before, you have to invest heavily in equipment, employees, and other technologies. But along with the changes today comes the evolution in the workplace. Smaller companies, especially start up ones, can lease the job to outside specialists who can do it at a fraction of the in house cost. This levels-up the playing field for businesses, allowing everyone a fair chance to expand their markets and improve their profitability. What matters here is your firms capacity to collect, analyze, and utilize market data. That makes all the difference for entrepreneurs.
There is still a lot of space for improvements. As for these changes, it would be interesting to know what these are in the future.
Small Business Marketing News Update - Jacksonville Industrial Clamp Manufacturer Steps Up Its Marketing Efforts In The South Pacific Rim
Small Business Marketing News Update - While Big Banks Are Seeking More Fees, 121 Financial Is Eliminating Charges
Among the many countries are emerging as economic powerhouses in the world, there is no doubt that Australia is among the names that is being talked about. And really, this does not come as a surprise. After all, this is one of the countries that have been able to weather the world financial crisis. It has even emerged stronger than before. This makes this very attractive for many investors. Of course, there is the challenge of knowing who to do business with. There are so many companies to choose form. But that is a concern that can be easily solved. All you need to do is to invest in good B2B leads. You will be amazed with the way qualified leads can introduce you to new business opportunities, as well as provide you with a glimpse of what your company will want. You will need lead generation services to get these B2B leads.
What makes lead generation services so popular is the results that they bring. This is important when you are generating good B2B leads. After all, this is one business tool that has been able to deliver for their clients useful market data. You can benefit from this, too. Your marketing team can then use the these qualified leads contain to pursue new business opportunities. While it may be enticing to start your campaign to generate qualified leads on your own, there is something that you must remember. B2B leads can be difficult and costly to generate on your own. If you are a large company, then it would not be that much of a trouble. It is the smaller firms that needs the professional help of lead generation firms. There are plenty of firms that you can work with. The key here is for you to work one that uses good telemarketing services. In this type of business, you will need telemarketers to do the job for you.
It may be true that some people have misgivings over the use of telemarketing, owing to its shady past, but there is a reason for this. Think about it. What other lead generation tool has been able to reach out to the most number of prospects in the most effective and cost-efficient manner? It has to be telemarketing. This is the only marketing tool that can transcend physical boundaries and produce results in the fastest way. And besides, telemarketers have evolved in the way they do business. They are no longer the company that creates problems for customers and giving their clients a bad name. Also, telemarketers are the best for this kind of job. They can talk to your prospects, encourage them to do business with you, and engage them, keeping the prospects interested in what you have to offer. This is a good investment.
Of course, only you can decide whether lead generation services will work well for you. There may be risks involved in leaving the job to an outsider, but the rewards will more than make up for it.
Small Business Marketing News Update - Take Caution When Traditional Media Hawks Online Services To Bolster Sales
While it makes sense for media outlets to pursue this new direction, they seem to be in a panic mode when it comes to getting their share of the online pie. First of all, online sales still have a way to go to be an effective marketing medium. There is much refinement that is needed to be able to track ROI for most online businesses (restaurants not withstanding). But secondly, traditional media, particularly broadcast and cable, are still extremely valuable in building brand awareness and driving traffic to websites.
As is the case with most broadcast stations in their pitch of traditional media services, they push their unique reach to various demographics by day part. Now each one is touting their value and their power to reach markets online.
To obtain an objective look at the real power potential of any website, you can go to Alexa.com, a web information company that evaluates businesses worldwide with free web analysis. To take a picture in time of the websites of all of the Northeast Florida television stations, the Florida Times Union and a few Jacksonville radio stations, I researched their sites on Alexa and came up with a “non partisan” ranking of their web traffic. The results show the following rankings by web traffic, with the lower the rank, the better…
U.S. Rank vs. Global Rank
Comcast Cable – Xfinity.comcast.net: 40 vs. 178
Florida Times Union – Jacksonville.com: 3,262 vs. 16,380
WJXT-TV (Channel 4) – News4jax.com: 6,966 vs. 39,255
WTLV-TV (Channel 12)/WJXX-TV
(Channel 25) – Firstcoastnews.com: 9,864 vs. 49,580
WTEV-TV (Channel 47)/WAWS-TV
(Channel 30) – Actionnewsjax.com: 33,786 vs. 200,293
WOKV Talk Radio – Wokv.com: 48,375 vs. 308,004
1010 Sports Talk Radio – 1010xl.com: 190,338 vs. 348,914
WAPE Radio – Wape.com: 197,626 vs. 1,353,565
CW17-TV – Yourjax.com: NA vs. 5,153,240
(To understand the above chart, consider Jacksonville.com’s ranking. It means that there are 3,261 websites in the U.S. that have higher traffic than Jacksonville.com. Also note that the Comcast site is a national site with local sites incorporated that gives it such a high ranking.)
Along with selling banner ads on their individual sites, some media outlets are partnering with national search engines to assist with social marketing. Again, caution should be taken because they too are ranked by their traffic. The three major search engines, ranked by ComScore.com as of January 2012 are as follows…
Based on percentages of searches in the U.S.
When working with the media today, again, particularly broadcast and cable, almost all of them insist you incorporate web banner ads or an online partnership with your on-air advertising. In some cases they even penalize you by charging higher airtime rates if you don’t incorporate their site banners. And then some will position their online products as a bonus. Depending on whom you are dealing with, and what strength their online capabilities are, buying into a media’s website may or may not be the best use of your ad dollars.
The job becomes doubly hard since you are doing the job using the only the phone. Many of the visual cues that you could have sent to your prospects will never be seen. This means that only your voice can make or break the telemarketing campaign. So it pays if you can make yourself sound confident enough.
Confidence is an internal quality that translates into an external cue. If you can make yourself feel good, if you can boost your self-esteem, then it can translate into better performance. Better performance would then translate into better results for the telemarketing firm you are working for. And if your company is doing well, then this means you get to keep your job longer.
Given the current status of employment, which is clear all over the world, being confident is a simple, yet effective, investment in your future. And it is not just you and your company who will benefit from this. Your prospects will be assured that at least they are talking to someone who actually knows what they are talking about.
Next time, look at yourself in the mirror and tell yourself that everything is going to be great. And do not forget the smile. It helps.